Adam Bosworth: Analyzing Complex Opportunities

Adam Bosworth, an engineering leader, offers his perspective on opportunity in a complex market.

Adam Bosworth, pioneer of XML technology and former Vice President of Product Management at Google, illustrates the analysis that lead him to develop his company Keas.

As you watch the videos listed below, consider the way Adam deconstructs complex healthcare issues. How does he characterize the size of the opportunity and the issues that will have to be overcome?

Key ideas:

Inferred measures in place of market research, pains in the system, incentives, decision-making unit, and elasticity of demand.

More on Adam Bosworth:

Adam Bosworth is the founder and CTO of Keas, a leader in healthcare wellness services. Adam was previously Vice President of Product Management at Google Inc. from 2004–2007; prior to that, he was senior VP Engineering and Chief Software Architect at BEA Systems. Known as one of the pioneers of XML technology, Bosworth previously held various senior management positions at Microsoft, including General Manager of the WebData group, a team focused on defining and driving XML strategy. While at Microsoft, he was responsible for designing and delivering the Microsoft Access PC database product and assembling and driving the team that developed Internet Explorer 4.0’s HTML engine.

References: UC Berkeley Distinguished Innovator Lecture Series on Youtube, Wikipedia.

Image: TechCrunch

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